By hunters, for hunters — the story behind Pirscher Shop
At Pirscher Shop, you will find a carefully curated range for hunting, stalking and work in the hunting ground — selected by hunters who are out in the field themselves and know exactly what matters. As a specialist hunting retailer based in Bavaria, we provide everything a demanding hunter needs for ethical, practical hunting: from hunting clothing and hunting equipment through to accessories and food for your hunting dog. With more than 15 years of experience and over half a million hunting items sold, we know what hunters really need.
More than 15 years in specialist hunting retail
across Germany
tested and proven
near Augsburg
Hunting is … — a short origin story of our logo
Our logo tells a story. A story about what we stand for at Pirscher Shop — and what hunting truly means to us.
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Our story and what we believe in
Founded in 2010 by Managing Director Manuel Schramm — with one clear principle: true to the motto “by hunters, for hunters”. Because our own hunting experience tells us exactly what matters when it comes to hunting clothing and hunting equipment.
Since 2021, our specialist hunting retail business has offered our own brand exclusively: Pirscher Gear. Technically advanced hunting clothing at a fair price — developed from real hunting practice, for real hunting practice. Our answer for all hunters who, like us, are looking for modern and functional hunting clothing without compromising on quality.
Why we deliberately curate our range
Too many online hunting shops add almost everything manufacturers offer to their range without filtering. The result is a confusing product selection that makes it difficult for customers to find their way around.
We deliberately take a different approach. In our online shop, you will find carefully selected hunting products that you truly need for practical hunting — a considered mix of traditional and modern hunting equipment. No noise, no overloaded range.
Pirscher Shop at a glance
| Founded | 2010 |
| Founder & Managing Director | Manuel Schramm |
| Location | Genderkingen near Augsburg, Bavaria |
| Retail store | Lange Gwand 1, 86682 Genderkingen |
| Motto | By hunters, for hunters |
| Own brand | Pirscher Gear (since 2021) |
| Range | Hunting clothing, hunting equipment, hunting dog accessories |
| Advice | Mon–Fri 10 am–5 pm · (08271) 4246750 |
Based in Bavaria since 2010 — also featured in the press
Both our central warehouse and our local hunting store are located in beautiful Bavaria, not far from Augsburg. You are welcome to visit us in person.
In October 2019, the Augsburger Allgemeine Zeitung visited our founder and Managing Director Manuel Schramm for an interview. You can read what the press wrote about Pirscher Shop and how our specialist hunting retail business was founded in the article dated 11 October 2019:
Expert advice that lives up to its name
Whether you need to find the right camouflage pattern for your hunting ground, have questions about suitable equipment for your next hunting trip or are unsure about sizing: at Pirscher Shop, you are advised by hunters — often even by the owner himself.
Is there a specific product missing from our online shop? Simply give us a call. We will do our best to source your desired product for you.
More than 100,000 equipped hunters trust Pirscher Shop — become part of this community too.
We look forward to welcoming you and wish you Waidmannsheil!
Your Pirscher Shop team